Names have power.

For sorcerers, names are a parent 's blessings unto their child. Whether it be the humble wishes of parents who only wanted their child to become a respectable person- Obito; or it be the caustic choice of a man who didn 't know how to care and was too late to learn and so he tossed a bland blessing- Megumi- to his child; or whether it is the plain ambition of a clan unto a child for that child to be all-knowing- Satoru.

It 's a blessing all the same. Names hold power and no one knows it more than sorcerers.

There 's a mysterious allure about it.